What is BANT?

BANT is an acronym that stands for Budget, Authority, Need, and Timeline.

It is often used in sales and refers to a framework for understanding the needs and goals of a potential customer.

The BANT concept assumes that a sale is only successful if the customer has the budget, authority, a need for the product or service, and a timeline for implementation.

These factors can help assess the sales potential of an opportunity and develop an effective sales strategy.